Friends,
After years of work, today we are introducing What’s Good for Business, everything you need to market your business in Miami, from the people who know Miami best.
The best thing that can happen to a Miami business isn’t an ad. It’s a friend saying “you have to go.”
People have asked us for years how to buy that. The answer has always been the same: you can’t.
Not on The Heat Index. Not on The Good List. Not in a review.
Every pick is made on taste, and taste is not for sale.
That’s exactly why we’re launching What’s Good for Business.
Trust is the asset
The wall between editorial and commercial isn’t a limitation. It’s the whole point.
It’s why 5x more people than average open this email.
It’s why 66% of what we publish gets shared.
And it’s why the businesses we partner with actually grow.
Trust that is earned gets you believed.
Miami Runs on Word of Mouth
Miami is a big city that acts like a small town. Nobody finds the next great restaurant from a billboard. They hear about it from a friend.
What’s Good is that friend, to a monthly audience of millions of people.
Story Beats Advertising
People don’t buy products. They buy how something makes them feel, and who they become when they choose it. The difference between a business people walk past and one they tell their friends about is the story.
We’ve spent our careers telling those stories for hotels, restaurants and real estate. We built What’s Good to tell them for Miami.
The Audience that Decides
This isn’t local media. Founders, CEOs, owners, operators. Readers in Miami, New York, LA and London. The people who decide where this city eats, stays, invests and builds.
We’re Selective
We back what we believe in. If we wouldn’t send our friends there, it’s not a fit. That’s what makes a partnership worth something.
WHAT WE OFFER
Title Partner
Per Quarter
Be the only business in your category sponsoring WGM for the quarter, with presented-by recognition and a monthly original video across Instagram, TikTok, LinkedIn, YouTube and Substack.
The Feature
Single Piece of Content
Show Miami what makes your business worth discovering, with an original video and newsletter placements that bring your story to WGM’s audience.The
The Launch
6 Week Program
Introduce your business to Miami with a campaign built around your opening. Build anticipation, share your story, and give people a reason to visit.
The Campaign
8 Week Program
Build familiarity with Miami audiences through two months of original videos, newsletter placements, and a dedicated offer for WGM subscribers.
Small Business Social
Growth for SMB’s
A bespoke growth strategy and all the content you need to promote your business from a single two-hour shoot, plus a Breakthrough Offer sent to WGM subscribers.
The Miami Marketing Course
30 Day Course to Transform Your Business in Miami
A 30 day course for South Florida entrepreneurs who want to own their category. Thirty days to learn the method. Sixty to see it work. Ninety to own your category.
Most partnerships include an exclusive offer for What’s Good subscribers, a reason to visit, book or buy.
BOOK A MEETING & START GROWING
Most advertising asks you to trust it. This works because you already do.
Built something worth sharing? Let’s tell Miami together.
Keep your SPF high and your standards higher. We love you Miami.
Thats What’s Good,
Alan Philips
