Inside the Rise of Padel with Wayne Boich, the Man Behind the Movement

Padel is the new American sport — and Wayne Boich is laying the foundation.

The sky over Biscayne Bay is the color of a Negroni. A breeze drifts in from the water, fluttering through rows of VIP umbrellas lining the court. Music pulses faintly, Frank Ocean into Rosalía, while a curated crowd of stylists, hedge fund heirs, supermodels, crypto moguls, and ex-NBA stars lounge in custom Reserve hats.

Out on the court, Arturo Coello rifles a forehand winner into the corner and the glass wall trembles. The crowd murmurs in approval. A camera flashes. Somewhere, a drone whirs. Welcome to the Reserve Cup, the most luxurious sporting event you’ve never heard of, yet.

This is not just a game. This is a cultural inflection point disguised as a tournament.

Padel Is the New Golf

If you haven't heard of padel, what planet do you live on? The racquet sport—played on a small, enclosed court with thick paddles and fast reflexes feels like a blend of tennis and squash, minus the country club stiffness. It’s fast, it’s fun, it’s social, and more importantly, it’s the new platform for connection.

“For a generation that doesn’t have four hours or the patience for a back nine, padel is the perfect answer”, says Wayne Boich, founder of Reserve.

Padel is sticky: one game and you’re in. Which is exactly what happened to Boich. At a friend’s wedding in Europe, he found himself on a padel court, racket in hand, grinning like a teenager. A former top 5 nationally ranked tennis player who competed multiple times in the US OPEN Juniors, he fell hard and fast. What started as a curiosity became an obsession.

He built courts at his homes in Miami, the Hamptons, and Los Angeles, inviting friends to play, throwing impromptu padel events where he would bring in some the top pros in the world to play in Pro-ams and exhibitions. This gave people a new view of the sport.

Click above to watch the full interview with Wayne Boich

Why own a team when you can own a sport?

Wayne Boich isn’t just a guy with a hobby and a racket. He’s a known force in Miami—a business mogul, a cultural fixture, and philanthropist with the rare blend of social clout and financial firepower to turn a sport into a movement.

He knew padel needed more than good courts. It needed meaning. A brand. An identity. A world. And that’s what he created.

What started as private courts became fully realized clubs: first at Reserve Miami Seaplane ( On Watson Island) , then in the heart of the Design District, and now with his flagship, Reserve at SoLeMia, where Bollettieri (IMG Academy) style competition meets country club camaraderie. The club features ten professional courts, both indoor and outdoor, a massive Pura Vida, lounge bar, gym, cold plunge, sauna, and a full hospitality playbook. Think Zero Bond for athletes.

The coaching? Legendary. Reserve is the U.S. home to Juan Martín Díaz, one of the greatest players in the history of the sport. You don’t just learn padel here. You inherit its lineage.