Miami’s New(s) Network & Editorial Authority
Miami’s Most Trusted Editorial Authority & Growth Platform
Miami is the fastest-growing capital and cultural market in America. Billions in real estate development. Hundreds of new hotels and restaurants. The most powerful people in the world, Ken Griffin, Jeff Bezos, Steve Ross, Larry Page, Mark Zuckerberg, are moving here. And for years, the biggest media platforms in this city have been two people’s Instagram pages. That’s the paradox of Miami. We built What’s Good to solve it.
What’s Good Miami is the city’s editorial authority, the most trusted growth platform for the brands, founders, and operators shaping South Florida. We cover real estate, hotels, restaurants, and culture through proprietary franchises: the What’s Good Weekly Newsletter, The Weekender, the HEAT Index, Luxe Listings & Developments, and our long-form interview series. Millions of views a month. Tens of thousands of subscribers. A 66% share rate. A high-net-worth audience of decision-makers concentrated in hospitality, real estate, and innovation.
We don’t sell ads. We don’t sell coverage. We don’t manipulate rankings. Trust is the asset — everything else monetizes from it. That independence is what makes a partnership with What’s Good worth more than a standard media buy. We give brands credibility they can’t manufacture, and we help them become the most culturally relevant name in their category. That’s what’s good.
Our Founder: Alan Philips aka Mr. Miami
Alan Philips is the founder and CEO of Sunshine Coffee, What’s Good Miami, and The Marketing Department — three businesses building at the intersection of media, hospitality, and taste. Born in New York and based in Miami Beach, he moved south more than a decade ago, made it home for his family, and never left. The work he’s building now is for the community he chose and the four kids he’s raising in it.
For three decades, Alan has been building breakthrough brands across restaurants, hotels, real estate, and innovation. He pioneered the pop-up restaurant movement before it had a name. He helped pioneer the boutique hotel movement at Morgans Hotel Group, the company behind Delano, Mondrian, and Shore Club. He has led marketing and brand for WeWork, Aventura Mall, Fontainebleau, and REEF Technology, and consulted for the biggest chefs, restaurant groups, hotel and casino companies in the world. He is the author of The Age of Ideas, a book on creativity, entrepreneurship, and the future of commerce.
Today, Alan is building Sunshine Coffee into Miami’s most beloved coffee brand, What’s Good Miami into the most trusted growth platform and editorial authority in South Florida, and The Marketing Department into the go-to creative consultancy for brands that refuse to be ordinary. Three businesses. One conviction: the hardest thing in the world is to be yourself in a world trying to make you everyone else. That’s the work. That’s your brand. Taste is not for sale.
Why Subscribe?
Miami moves fast. The deals, the openings, the people who matter — most of it happens before the rest of the city catches on. What’s Good Miami is how you stay ahead of it.
Subscribers get the full picture: the HEAT Index of the best restaurants, hotels, developments, and brokers in the city. The Weekender — your Friday read on where to go and what’s worth your time. Luxe Listings and Developments We Love. Long-form interviews with the founders, operators, and tastemakers building Miami right now. And the full archive of everything we’ve ever published.
This isn’t a local newsletter. It’s the editorial authority for the fastest-growing capital and cultural market in America — read by the people shaping it. Founders. Investors. Developers. Operators. Chefs. The audience is the value, and the only way in is to subscribe.
Free vs. Paid
Free readers get the weekly newsletter and a taste of what we cover. Paid subscribers get everything — every franchise, every feature, every interview, and the full archive. No paywalls between you and the city.
Join the community. Taste is not for sale. But access is.
Miami is a small town. When you control perception here, you influence the most influential. Subscribers aren’t just reading the conversation — they’re in it.
